C20 stands for
Collective20.

It started as a group chat and a habit: whenever someone said something too good to lose, it got saved. Most of that list was useless. Some of it belonged on a shirt.

So we print it. Every drop is a handful of ideas that survived months of being repeated — a name badge that answers the question, three magnums going off on your back, a cardboard sign begging for game currency.

The clothes underneath the jokes are serious. Heavyweight cotton, oversized boxy blocks, print placements measured to the millimetre and specced on every product page. Funny once, wearable forever.

Runs are small on purpose. When a drop is gone, it stays gone, and the list keeps growing.